Search results “Fmcg product development”
Product - Development Stages
This video explores the 8 stages of product development. As well, it helps identify what we mean by 'product' and where the development process fits into the Marketing Mix.
Views: 237833 Jason Richea
New product development-FMCG perspective
New Product Development-FMCG Perspective is the first of its kind in the Indian context. It helps students, academicians and corporate personnel alike in developing and launching new products in the marketplace. The following aspects are covered: How does one develop new products?What are the methods to measure the success of new products? How is developing new products in an entrepreneurial company different?What are the key factors that contribute to the success of new products in the marketplace?The author’s fifteen years of experience in the FMCG industry have contributed to the content for this book. About the author Dr. K. Rajeshwari, a post graduate from IIM Ahmedabad, is currently an Associate Professor of Marketing at XLRI India. After working in the industry for 15 years in sales and marketing, she moved to academics in 2010 and did her PhD from IIT Madras. Her last corporate stint was as Vice President - Marketing and Branding. She is a visiting faculty at various IIMs and at leading B-Schools across the country. Dr. Rajeshwari has also published My Life My Choice by Macmillan. Additionally she has written articles and case studies in international journals. She is also a columnist and has penned several management articles in The Hindu Business Line. Her first academic film was screened at an International film festival, Baltimore USA in 2014. Rajeshwari is a regular speaker at various B-Schools and is a part of the student selection panel at various IIMs. She has won ‘Women Achiever’ awards twice (2011, 2012) for her contributions to the field of education. She was also a recipient of the Distinguished Woman in Management Award from the Venus International foundation (2017). Dr. Rajeshwari has a fifteen-year-old son and lives in Chennai.
Views: 52 NotionPress
How do CPG / FMCG companies forecast volume for a new product?
Get an overview of how smart CPG / FMCG brands forecast volume for a new product. To access the Basic Pricing Strategy Course please follow this link https://www.udemy.com/pricing-strategy-for-consumer-products/?couponCode=YOUTUBECHANNEL010220
Views: 11218 FMCG Academy
Brand Manager - FMCG | Job Snapshot
One of the most coveted jobs for MBA students! Do you know what a Brand Manager actually does? Want to know if you would be happy doing it? ‪#BrandManager‬ ‪#FMCG‬
Views: 65856 Profession Choice
3 Minute Product Manager: Strategic Role of Product Management
The strategic role of product management - spanning market intelligence, strategy development, new product development and lifecycle management.
Product Management vs Product Marketing
A simplified comparison of the roles: How they are interrelated; how they bring value; and why it might be time for your organization to have both.
Views: 1897 25|25 Marketing
How to Analyse a Category (FMCG)
This is a detailed video that explains the 33 metrics needed to analyse a FMCG category in the short to medium term. The value share of segment +/- vs YA has 3 incorrect numbers within Standard Powders. This is between the 6 and 7 minute mark. For brand B,C and D the numbers are showing -78.9. +3.8 and -16.3. These should read as -1.6, +1.5, -2.7. Apologies for this error.
Views: 18881 FMCG Academy
Product Development Employees | What You Do Matters More
Meet Lynn and Mike, former interns who have managed to land their dream jobs with Nestlé USA. Discover their journey and the many opportunities available in Product Development at Nestlé USA. For more information on careers available at Nestlé USA please visit: http://www.NestleUSA.com/Careers Nestlé USA is committed to enhancing the lives of people, pets, and the communities where we live and work. As the leading nutrition, health and wellness company, we are committed to enhancing people’s lives, everywhere, every day. We strive to make our brands tastier and healthier choices that help consumers care for themselves and their families, thus earning their trust and recommendations to others. Delivering on this commitment enables us to create long-term sustainable value for our consumers and customers, for our communities, for our shareholders and for our employees. Real People at Nestlé | Get Inspired with Our Team, Culture, and More https://www.youtube.com/playlist?list=PLRETS5QR5P91yhitqZwxCRTcztMkumm3Z Subscribe to Nestlé on YouTube - https://www.youtube.com/user/nestleusa Follow us on Facebook - https://www.facebook.com/nestle.USA Tweet us on Twitter - https://twitter.com/nestleusa Share recipes on Pinterest - https://www.pinterest.com/NestleUSA/
Views: 11593 Nestlé USA
Basic FMCG Product P&L
This training video shows how to make a basic product P&L assuming one retailer, product group and a single promotional price in the FMCG or CPG industry
Views: 13328 FMCG Academy
3 Steps to Build Your Product Strategy | (Hindi) | Dr.Vivek Bindra
In this Video Dr. Vivek Bindra explains the 3 steps to build your product strategy. Through this video , he guides the business class to learn to select the right customers | audience for their business. He says it is very important to understand the demographics|psychographics of the audience. He further says that during the initial days of the business, a wrong customer can kill the liquidity in your business. Acquisition of the wrong customer is very harmful for thee business due to delayed payments, defaults in payments etc. It is further important to identify the right product mix ( High focus | Low focus | No focus ) products in your business. He has also given his audience an unique RISIMIS formula ( Ritual of Sixty Minute Solitude ). Next he explains in detail about the value proposition of a business. On what proposition must a businessman position his product ( Performance value, Relational Value, Emotional value, Relationship Value ). Next, he outlines how to deliver the selected product to the selected customer through an effective marketing communication strategy, value packaging and positioning mechanism, and the right communication channel. This video package is a powerful solution towards upgrading a start up business To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
5 New Products and Innovation for your Kitchen ► Product Design and Ideas ◄
Making things easier for your home cook. Here are new tools and products made for your kitchen. Innovative, simple yet clever design for easy use at home or at a professional kitchen. 1. Bodoki - http://amzn.to/1rstwR9 2. Goose Kitchen 3. Yolker - http://amzn.to/24uHy2G 4. Trivae 5. Frankfurter Brett Are you struggling to lose weight? Do you want to know what foods are making you fat? Learn more from us and discover that it's not really your fault. Check us out here ? https://tinyurl.com/healthfood101 PLEASE SUBSCRIBE!
Launching A New Product
Featuring: Anita Campbell, Small Business Trends http://smallbiztrends.com/ Any mention of products or services by video personalities does not imply any partnership or other commercial relationship between United Parcel Service, Inc. ("UPS") and the mentioned product manufacturers or service providers nor should it imply the endorsement, approval or recommendation of the products or services of UPS by those parties.
Views: 68435 PopurlsBrown
#MarketingTips: Innovative Marketing Ideas
Eight Innovative Marketing and brand ideas Cool marketing tips Also watch Experience Marketing https://youtu.be/f4iQ3TCbqTk Keywords: Take all you can if you break it Brilliant advertising strategies Proven marketing concepts Branding strategy marketing tips for small businesses Marketing strtaegies marketing management marketing strategies in India Consumer marketing tips and strategies marketing lecture advertising and marketing tips how to gain publicity great brand positioning strategies examples of great marketing
Views: 206581 Positive Revolution
Area Sales Manager - FMCG | Job Snapshot
Looking for an Area Sales Manager job? Want to know if you would be happy doing it? Take a sneak peek into the job profile of a Area Manager of an FMCG company like HUL, P&G, ITC, Patanjali #MBA #AreaManager
Views: 66560 Profession Choice
#RethinkAdvertising - The Art of Neuroscience in Marketing and Product Development
The average human brain has 86 Billion neurons. All our actions, thoughts and recollections activate neural networks in specific areas of the brain. Dr. James Andrade, a world-class neuroscientist with over 25 experience in the FMCG industry shared with Ksubaka teams in Singapore, the UK and China his knowledge on the role that neuroscience has played in helping marketers engage consumers.
Views: 111 Ksubaka
New Product Development - The Different Types of New Products
When firms develop new products there are number of different types of products they could be developing. This video teaches you a few of the most important types of new products that firms will produce. From new to the world products to products that are just new to the firm (think iPhone for Apple) to making improved products, or just developing new products to help a company reposition their brand there are a lot of things to know. Filmed in Turks & Caicos Copyright Mark Wolters 2019 Dear Marketing Student, Entrepreneur, or Interested Person, I am Dr. Mark Wolters an Associate Teaching Professor in Business Administration and I have been teaching marketing and business courses around the world since 2002. I hope that these marketing & business videos can help you learn more about business and help you succeed in class or in the business world. And yes, this is the same Mark Wolters from the YouTube travel channel Wolters World. Find More Marketing Videos & Course Information at http://www.woltersworld.com/courses Follow Us on Facebook: https://www.facebook.com/thebusinessprof Subscribe to Our Other YouTube Chanel "Wolters World Travel & Culture" http://www.youtube.com/woltersworld
Views: 633 Professor Wolters
7 Steps To Product Launch Marketing Success
http://www.prolaunchmanager.com/whats-in-it-for-you You owe it to yourself to make sure that your new product launch is a ballistic missile not a bottle rocket. Rory Ramsden, a Jeff Walker trained product launch manager, will help you to achieve the maximum ROI on your new product launch. He'll put together the product launch team, devise your product launch marketing strategy, tactical planning and pilot your entire launch.
Views: 90974 Rory Ramsden
Aathesh Ravi explains how to market a product 1/2 | Varaverpparai | News7 Tamil
Aathesh Ravi explains how to market a product 1/2 | Varaverpparai | News7 Tamil Subscribe : https://bitly.com/SubscribeNews7Tamil Facebook: http://fb.com/News7Tamil Twitter: http://twitter.com/News7Tamil Website: http://www.ns7.tv News 7 Tamil Television, part of Alliance Broadcasting Private Limited, is rapidly growing into a most watched and most respected news channel both in India as well as among the Tamil global diaspora. The channel’s strength has been its in-depth coverage coupled with the quality of international television production.
Views: 33836 News7 Tamil
MARKETING MANAGEMENT #YouTubeTaughtMe This video consists of the following: 1. Concept of channels of distribution 2. Types of channels ( i.e. Consumer channels, business to business channels and service channels ) • Consumer channels i. Producer direct to consumer ii. Producer to Retailer to Consumer iii. Producer to Wholesaler to Retailer to Consumer iv. Producer to Agent to Wholesaler to Retailer to Consumer • Business to business channels i. Producer to Business ii. Producer to Agent to Business iii. Producer to Distributor to Business iv. Producer to Agent to Distributor to Business • Service channels i. Service provider to Customer ii. Service provider to Agent to Customer TAGS FOR VIDEO : what are channels of distribution why are channels of distribution important what are channels of distribution in business what are channels of distribution in marketing channels of distribution are classified in which two ways why are the channels of distribution different for different products how are the channels of distribution classified what are indirect channels of distribution what are direct channels of distribution what are the channels of distribution for services where do channels of distribution begin and end how do channels of distribution provide benefits for consumers how do channels of distribution benefit businesses how do channels of distribution differ from physical routes why do producers use channels of distribution what do you mean by channels of distribution what do you understand by channels of distribution how do exclusive and intensive channels of distribution differ what does channels of distribution mean what channels of distribution does apple use what channels of distribution does coca cola use what channels of distribution does pepsi use what channels of distribution does nike use what channels of distribution does microsoft use competitors have superior access to channels of distribution how many channels of distribution are there how to manage channels of distribution what is channels of distribution what is channels of distribution in marketing what is channels of distribution strategy why is channels of distribution important what is direct channels of distribution what is indirect channels of distribution what is multiple channels of distribution what is vertical channels of distribution how should distribution channels of industrial goods be designed what are different channels of distribution what are multiple channels of distribution what are the channels of distribution in agriculture what channels of distribution why use channels of distribution what channels of distribution will you use
Views: 42544 Sonu Singh - PPT wale
New Product Development Process ! NPD QnA !! ASK Mechnology !!!
Hello Dosto is video me hum janege New Product Development Department ke bare me or sath he me janege npd ke interview me puche jane wale questions ke bare me, i hope video aapko pasand ayega.... APQP - https://www.youtube.com/watch?v=5CP_nL38viU&t=39s PPAP - https://www.youtube.com/watch?v=sBXXB-9BiP0&t=497s SPC – https://www.youtube.com/watch?v=NWs9-v1yjBE&t=32s MSA – https://www.youtube.com/watch?v=zIbeKVdhED0&t=240s FMEA – https://www.youtube.com/watch?v=4n-LeJy0X0Q&t=155s 8D – https://www.youtube.com/watch?v=8AOziGprqwo&t=6s CAPA – https://www.youtube.com/watch?v=IPjHeUu6HS4&t=131s 7 QC Tools – https://www.youtube.com/watch?v=NWkFfjJT7ME&t=35s 5S’ – https://www.youtube.com/watch?v=vmyn0Ytp-T0&t=1s Kaizen – https://www.youtube.com/watch?v=k3qi2zPlurI&t=18s POKA YOKE – https://www.youtube.com/watch?v=VvdX30aaSeE&t=43s GD&T – https://www.youtube.com/watch?v=g7EBj9Nsx1w&t=112s How to Rear Drawing – https://www.youtube.com/watch?v=dXhcaz1ueUM&t=5s Manufacturing Process – https://www.youtube.com/watch?v=9uT7Oc5OOFc&t=314s MS Excel Playlist – https://www.youtube.com/watch?v=NkDbeST5FyA&list=PL5nuFurZvQiKgP73nr1iV3cUnZvzlHJX- Industrial Terminology Playlist – https://www.youtube.com/watch?v=vmyn0Ytp-T0&list=PL5nuFurZvQiI3QhgcgW5egNsNAPXtOtbU Measuring Instruments Playlist – https://www.youtube.com/watch?v=FDnYzzVrPD8&list=PL5nuFurZvQiLXTTPwR8puUA93-Y63ClTm Subscribe YouTube Channel - https://www.youtube.com/c/AskMechnology/ Facebook Page - https://www.facebook.com/askmechnology/ Instagram - https://www.instagram.com/askmechnology/ Twitter - https://twitter.com/askmechnology/ KEEP LEARNING KEEP GROWING & BE TECHNICAL SUPPORT & SUBSCRIBE “ASK Mechnology”
Views: 2254 ASK Mechnology
Pricing Strategies - How to price a product
http://www.evancarmichael.com/support/ - SUPPORT ME :) Like this video? Please give it a thumbs up below and/or leave a comment - Thank you!!! Help me caption & translate this video! http://www.amara.org/en/profiles/videos/Evan%20Carmichael/ Eduardo Orellana: "Hi +Evan Carmichael I have a question for you, what happens if you've found a product or service that people need and it is extremelly valuable but are having a hard time deciding how much to charge people for it? "
Views: 102857 Evan Carmichael
The greatest TED Talk ever sold - Morgan Spurlock
Sign up for our newsletter and never miss an episode: http://bit.ly/TEDEdNewsletter With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing on his quest to make a completely sponsored film about sponsorship. (And yes, onstage naming rights for this talk were sponsored too. By whom and for how much? He'll tell you.) Talk by Morgan Spurlock.
Views: 4313631 TED-Ed
Marketing Strategies(MBA)
Dr Varsha Choudhary Assistant Professor Biyani College Explained about three types of marketing strategies out of six. Thanks for watching and commenting. If you like our video you can Subscribe Our Youtube Channel here https://www.youtube.com/user/gurukpobiyanicollege?sub_confirmation=1 Gurukpo.com is the fastest growing educational web portal where all kind of academic information/Notes are available free of cost. For more details visit http://www.gurukpo.com These Videos are produced by Biyani Group of Colleges Jaipur, a fastest growing girls college in India. Visit http://www.biyanicolleges.org And You can also Subscribe to our Biyani TV Channel for quality videos about Fashion Lifestyle, Current affairs and many useful topics https://www.youtube.com/channel/UC50PUq-NO3Upw7XYsjwKQrA?sub_confirmation=1 Best girls college Biyani college jaipur Girls college jaipur
Views: 44503 Guru Kpo
How we created Ayurveda Revolution | Acharya BalKrishna | TEDxChandigarh
Acharya Balkrishna wanted to change the health of billions of people. He changed the rules of marketing, growth, product development and went on to the build the fastest growing FMCG of India. This story will blow your mind. Acharya Balkrishna is the founder of Patanjali Products - पतंजलि उत्पाद- the fastest growing FMCG company in India. Acharyaji is a versatile genius and a multi-faceted personality whose great knowledge of Ayurveda has turned the ancient practice of YOGA into a multi-billion dollar industry and put YOGA on the global stage. Honored by the Prime Minister of India, Mr. Narendra Modi as an "Ayurveda expert", Acharyaji has published more than 41 research articles in both National and International journals and has 31 patent rights. As the head of the medical institutions functioning under the aegis of Patanjali Yogpeeth, Acharyaji focused on the research and development of Ayurveda to make it successful with the modern medical science. With a multi-crore business in hand, of which he holds a 94% stake, Acharyaji still doesn't take home a single penny as salary. Instead, he devotes his time practicing YOGA and overseeing the titanic rise of India's 2nd largest FMCG brand- Patanjali. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
Views: 36155 TEDx Talks
How to Develop Key Performance Indicators
Your Key Performance Indicators are the vehicle to tell the story of your organization’s strategic performance. Learn how to develop your Key Performance Indicators to manage the performance of your strategic plan. Want more practical tips and insights on strategic planning? Subscribe to our channel here - https://www.youtube.com/channel/UCc5cYNhQ8oYNdjmXBy7Z-ug Download a FREE Complete Guide to Strategic Planning - http://onstrategyhq.com/complete-strategy-guide/ Follow us on Facebook - https://www.facebook.com/OnStrategyHQ/?fref=ts Connect with us on LinkedIn - https://www.linkedin.com/company/onstrategy Connect with Erica Olsen on LinkedIn - https://www.linkedin.com/in/ericajolsen
Views: 169856 virtualstrategist
BLUE ORANGE ASIA | BLUE ORANGE UK IS AN AWARD WINNING BEAUTY FMCG, SKINCARE, HAIRCARE, COSMETIC PRODUCT BRAND MARKETING-ADVERTISING AGENCY BASED IN BANGKOK THAILAND. . WE CURRENTLY SERVICE clients in Mayfair, London, UK, Central London, England United Kingdom, Bangkok Thailand, Central Hong Kong, Singapore, HCMC Vietnam, Yangon Myanmar, Vientiane Laos, Mumbai, India, Shanghai China, and Kuala Lumpur Malaysia. . MANY OF THE BEST LUXURY BRANDS work with us as their consultants and agency partners because we are credible and deliver better ideas and better results, optimizing sales in the process Our past and present clients include Faconable, Avon Cosmetics UK, SUNSILK, P&G Olay England and Hong Kong, Givenchy Europe. . OUR OUTSTANDING SERVICES INCLUDE Beauty FMCG, Skincare, Haircare, Cosmetic branding and design | new FMCG, Retail, Beauty brand and product marketing, advertising Communications | New Beauty, Skincare and Hair care Product Marketing Strategy and Marketing Communications | Copy writing | new FMCG, Retail, Beauty Corporate Video productions | new FMCG, Retail, Beauty, Skincare and Hair care TV and film commercial productions | new FMCG, Retail, Beauty Photography | New Beauty, Skincare and Hair care Product Photography | New Beauty, Skincare and Hair care Product Digital Online Marketing and Advertising | New FMCG, Retail, Beauty Brand and Marketing Strategy | Consumer Shopper Advertising Strategy | Strategic Marketing Communications | FMCG Retail Marketing, Brand Positioning | retail product brand activation | Digital Online Marketing & Advertising | New FMCG, Retail, Beauty Website design and building | Search Engine Optimization | Viral Brand Marketing. . HOW TO STAND OUT FROM YOUR COMPETITION AND BEAT YOUR COMPETITION IN 2017? CONTACT US NOW AND WE’LL SHOW YOU HOW. . BLUE ORANGE ASIA EMAIL: [email protected] www.blueorangeasia.com | www.blueorangeuk.com . OUR CLEAR DIFFERENCE: 20 years of Award Winning Experience with the best Agencies in the world. 20 years of Expertise Servicing Fortune 100 Companies. Better Ideas. Better Results. Over 40 endorsements on LinkedIn: http://www.linkedin.com/in/brandmarketingagency . TOP 3 TIPS FOR FMCG BEAUTY PRODUCT DIGITAL MARKETING IN THAILAND. 1. Have a direct, continuous, two-way dialogue with consumers FMCG Brands are traditionally built using mass TV advertising to drive retail sales, supported by promotional marketing. Digital enables ongoing connection using a range of channels and platforms – via social and CRM, and useful services and utilities delivered on mobile. 2. Drive engagement and sales in retail Through innovation in point of sale systems, mobile and marketing platforms there are now opportunities to drive engagement and conversion in the shopper/retail environment. Working in partnership with retail partners, or via established payment or couponing platforms (such as the UK's Pay point), we can deliver discounts and offers in real time, direct to the consumer, for immediate one-time redemption through retailers. This also enables shopper centric utility delivering inspiration and information in the shopper journey. 3. Get data on consumer preferences and purchasing behavior Extend the conversation to be continuous and into the retail environment on digital platforms. This generates a huge amount of data about how consumers choose and buy products - insights previously at the fingertips of retailers and kept at a distance from brands. These are valuable for product development, the ongoing development of the consumer experience and in trading negotiations with retailers.
Channels of Distribution -Expand Your Business | Choose Best Distribution Channel
Let's Make Your Business Digital With Lapaas. Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing , Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc To Know More Call +919540065704 or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455 Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala Todays LetsBlogging.com winner : Abhishek Bodke https://letsblogging.com/business-cycle-inflation-deflation/ Share, Support, Subscribe!!! Youtube: https://www.youtube.com/IntellectualIndies Twitter: https://twitter.com/Intellectualins Facebook: https://www.facebook.com/IntellectualIndies Facebook Myself: https://www.facebook.com/princesahilkhanna Instagram: https://www.instagram.com/intellectualindies/ Website: sahilkhanna.in About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically. #Marketing #Marketing101 #GrowBusiness
Views: 42697 Intellectual Indies
Last Summer by Ikson (Royalty Free Music) http://goo.gl/YmnOAx ––– • Track Info: Title: Last Summer Artist: Ikson Genre: Dance & Electronic Mood: Bright Download: https://goo.gl/KS3BnM ––– • Licence: You’re free to use this song in any of your videos, but you must include the following in your video description (Copy & Paste): Last Summer by Ikson: http://www.soundcloud.com/ikson Music promoted by Audio Library https://youtu.be/n2oTA5JSk80 ––– • Contact the artist: https://iksonmusic.wordpress.com/ https://www.instagram.com/iksonofficial/ https://open.spotify.com/artist/0oaw4... https://twitter.com/Iksonofficial https://www.youtube.com/channel/UCyB3... https://www.patreon.com/ikson ––– • F.A.Q: How to use music https://goo.gl/zNKFGu ––– • Main Playlists: Artists: https://www.youtube.com/channel/UCht8... Genres: https://www.youtube.com/channel/UCht8... Moods: https://www.youtube.com/channel/UCht8... ––– • Follow us: Facebook https://goo.gl/BBxPNx Twitter https://goo.gl/WJnMWV Instagram https://goo.gl/5EgBhP SoundCloud https://goo.gl/KfElaU Google+ https://goo.gl/eDXHbT ––– * IMPORTANT * This channel does not have any kind of relationship or association with the YouTube brand and its products. It does not represent their interests, nor have any connection with their activities.
Nestle's Maggi in India : The Ban and The Bounce-back
ABSTRACT This case study is meant to introduce the students/participants to the concept of marketing and brand management, along with competitive analysis of a consumer product. This case is presented through a well-known FMCG product i.e. Nestle's Maggi Noodles. It is an interesting study on the unexpected chain of events that made the huge company Nestle stumble, as their famous brand of noodles got into controversy when FSSAI found Monosodium Glutamate and Lead in Maggi. The case revolves around the ban on Maggi and the subsequent response of different consumer groups along with the strategies of competitive firms. It also describes how the parent company Nestle reacted to the ban and the strategies it adopted to regain customer confidence when Maggi was vindicated of all the charges laid on it. PEDAGOGICAL OBJECTIVES ➢ To understand the reaction of the consumers of a product when the product is withdrawn from the market due to safety issues. ➢ To study the strategies adopted by the competitors of the product to promote their respective products in order to increase sales,and penetrate in the vaccum created due to the major player's absence. ➢ To determine the various campaigning and marketing strategies adopted by the company in order to regain customer confidence and maximize sales,once the product is cleared to be put on the shelves again. ➢ To understand the reaction of different customers when the product comes back in the market. CASE POSITIONING AND SETTING This case study can be used in MBA,MBA(Executive), Management Development Programs for delivering the following courses : 1. Marketing Management - To understand the various marketing strategies and the 4Ps,namely, Price,Product,Place,Promotion associated with a consumer product. 2. Consumer Behaviour - To understand the reaction of different consumer groups in various circumstances and setting target groups according to the demand of the product. 3. Advertising and Brand Management - To understand the different channels of promotion keeping in mind the strategies adopted by the competitors,as well as retaining customers by extending the brand image. TEACHING NOTES SYNOPSIS The primary objective of this case study is to comprehend the marketing strategies adopted by firms selling similar products,in this case an FMCG product, and the changing dynamics of trust associated with a product in the present era. This case also throws light on how quickly a product is replaced by its substitutes and how the void is filled. This discussion allows us to understand the reaction of different consumer groups when their trusted product is thrown out of the market, giving us an insight into the mindset of these consumer groups. Each company adopts its own strategy to promote its product, but it should also keep a check on the strategies adopted by its rival firms. This case study also deals with the reaction of these consumer groups when the product makes a come-back, and to see whether it will be able to hold a dominant position in the market,if yes,how long will that take to happen?
FMCG Products
PHOENIX 360 BRAND SOLUTIONS is a advertising agency that has launched brands, nurtured them and partnered with clients to make them leaders in the market. We are an independent all-in-one communication agency. We successfully manage the creation of ATL and BTL activities covering print ad campaigns, brandings, radio spots / jingles, TVCs, brochures, catalogues, point of purchase materials, OOH media, Innovations, web design / development, corporate logo, well versed Packaging & Designing solutions, event planning & execution and all updated graphic designs for our clients. We also assist clients in the planning and execution of seminars, trade shows and exclusive happenings. If you need a partner to build brands, here we are!
Views: 172 Phoenix bs
marketing tricks to sell products EXAMPLE|வியாபாரதந்திரம்|தமிழ் |tamil minutemil minute
marketing tricks to sell products EXAMPLE|வியாபாரதந்திரம்|தமிழ் |tamil minute In this video, I will teach you how to sell so good people from different type of sale the products. There is more luxury in our country than the essential ones. People in India can afford to sell more goods Overseas company can easily sell their product marketing tricks to sell products வியாபாரதந்திரம் தமிழ் tamil minute sales tips marketing (interest) marketing strategy marketing management marketing importance how to market a business how to market my businessh How to market your business tamil small business idea tamil multi level marketing mlm india topMARKTING MARKITING IDEAS TAMIL how to sell 2 sales training sales tips business ideas marketing tricks, marketing tricks to sell products, marketing tricks to make you buy SUBSCRIBE THE CHENNAL: https://www.youtube.com/c/tamilminutes Twitter: @karthikisis1947
Views: 11550 tamil minutes
ChemCareers 2018 A career in fast moving consumer goods FMCG
Fast Moving Consumer Goods (FMCG) is not a well-understood sector for RSC members considering their career options, although there are many opportunities for rewarding and challenging careers at all levels of qualification. This webinar will help you understand the variety of roles available, and what employers in the sector look for in terms of qualifications, technical skills and transferable skills. We are joined by Dr Jason Harcup FRSC, Global Vice President, Unilever Research and Development at Unilever
FRICON R&D - Product Development Process
Fricon has an excellent reputation in the market. All the models are created for a high performance, with low energy costs and with the use of ecological gases. We are a pioneer brand in the ecofriendly concept, philosophy that we have been following for several decades. we seek to develop products that integrate design, functionality and high performance. See more: www.fricon.pt
Views: 681 Fricon Online
Introducing Social Product Development - PTC
Robin Saitz, SVP, Solutions Marketing & Communications, discusses the thinking behind social product development.
Views: 1892 PTC
Product Life cycle  - Stages of PLC explained with examples
The product life cycle consists of 4 stages. Each stage is explained in detail in this video and there is an example of product life cycle provided at the end.
Views: 25469 Marketing 91
Sales Motivational Video Sales Training & Techniques in Hindi by Vivek Bindra
To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation. VIDEO: Sales Motivational Video in Hindi by Vivek Bindra This video discusses in detail the basics, the intermediaries and nuances of selling. Mr.Vivek Bindra who has helped hundreds of corporates and thousands of sales men and individuals achieve their sales goals and target through his path breaking and game changing videos on selling skills and techniques. In this video he discusses at length, the FABing techniques, and its distinct advantages. He also tells his audience how Conviction and Communication are the 2 key levers in enhancing your sales.This video talks about the spiritual, mental, physical and intellectual levels of communication. This video also focuses on connect, convey and convince theory and either helping to solve a customers problems or help him achieve his goals. Mr. Vivek Bindra delivers high power sales trainings, sales seminars and sales related sessions in cities like Bangalore, Chennai, Delhi, Hyderabad, Kolkata, Mumbai, Ahmedabad, Pune, Kanpur,Indore,Jaipur,Vadodara,Surat,Nagpur,Lucknow,Patna,Bhopal,Bhubaneswar, Bikaner, Bokaro Steel City, Chandigarh, Coimbatore, Cuttack, Dehradun, Dhanbad, Durgapur,Faridabad, Ghaziabad, Gurgaon, Guwahati, Gwalior,Hubli,Indore, Jabalpur, Jalandhar, Jamshedpur, Jhansi, Kanpur, Kochi, Kota, Kozhikode, Lucknow, Ludhiana, Madurai, Mangalore, Mysore, Nagpur, Noida, Pondicherry, Raipur, Rajkot, Ranchi, Rourkela, Surat, Thiruvananthapuram, Vadodara, Varanasi, Visakhapatnam. He is also the best Sales trainer in India, NCR, Andhra Pradesh, Arunachal Pradesh, Assam, Bihar, Chhattisgarh, Goa, Gujarat, Haryana, Himachal Pradesh, Jammu & Kashmir, Jharkhand, Karnataka, Kerala, Madhya Pradesh, Maharashtra, Manipur, Meghalaya, Mizoram, Nagaland, Odisha, Punjab, Rajasthan, Sikkim, Tamil Nadu, Telangana, Tripura, Uttar Pradesh, Uttarakhand, West Bengal. . He is widely known for his selling skills in Asia, South East Asia, Malaysia, Kualalumpur, Singapore, Thailand, Bangkok, Vietnam, Dubai, Abu Dhabi, Qatar, Maldives, Bhutan, Nepal, Thimpoo, Kathmandu, Burma, Rangoon and middle east. sales improvement, sales and selling acumen improvement trainings, workshops and seminars. This is the best sales training video, sales motivational video, sales technique and selling technique video made ever that can and will impact your sales bottom-line. Contact Mr. Vivek Bindra for the most outstanding sales motivation workshops, sales training programs, sales symposiums and sales training. Individual sales man and salesmen can immensely benefit from this video. Mr. Bindra is an excellent facilitator for sales training for beginners. Mr. Bindra is a world class sales trainer in Hindi and English and a superb facilitator for sales training in Hindi and English. He is bestknown for sales and salesman problem solving issues. Mr. Bindra is widely recalled for his outstanding skills in sales integration trainings, workshops and seminars. He is also well known for Sales interview questions and answers. He delivers widespread trainings for sales skills in Hindi and English, sales skills fundamentals and others. He is called upon by many to conduct seminars on selling concepts ad sales concepts. Selling and sales fundamentals, sales and selling technique. He is also known for selling skills customer service training and selling skills presentation. Widely popular for selling techniques and strategies in hindi and English, Mr. Bindra is very famous for selling techniques in wholesale and retail. He is also known for his exceptional training on selling skills over the phone, direct and indirect sales and selling technique and skills, bestselling and sales techniques, and upselling plus cross selling skills, technique and trainings that work. Known for his training at selling at the point of service skills, Mr. Vivek Bindra has acquired critical acclaim for being the best sales coach in the country. Mr. Bindra has been known for his short selling strategy and selling option strategy technique training. He is also known for his put training strategy techniques.
Preview Our FREE Webinar on Practical Food Product Development Basics
This is a PREVIEW to our Free Webinar on Practical Food Product Development Basics. To watch the FULL version of this webinar, go to https://goo.gl/avYg5Z . ABOUT THE FULL WEBINAR: Product development can be done in a haphazard way with minimal outcome or in a much more organized way with truly effective results. Take this informational, online course to refamiliarize yourself with the basics of discovery and problem solving in the food science world. Course directed by Carol Finlan. For more information on our in person training on Food Product Development, visit us at https://goo.gl/b2T75W
How to: Get the most out of your product development process.
Are you at the beginning of a product development process, but not sure how to start, what to focus on or what phases need external involvement? We will in this video explain the basics of product development, all phases and also how we can help if that's of interest. We have been in the PCB industry for decades and might have some valuable input for your process, as well as all the ones we have already been involved in. So, what is your challenge and where can we assist you? Please feel free to contact us! www.elmatica.com
Views: 266 Elmatica
Leadership challenges and opportunities in  a rapidly evolving FMCG consumer market
Changes in go-to-market routes driven by e-commerce and smart devices present business leaders in the FMCG industry with new challenges. They face pressure to adapt their businesses to respond quickly to rapidly changing consumer needs whilst at the same time grow profit margins. Addressing evolving consumer needs requires new approaches, fast product development, and potentially different skill sets within the organization. Leadership must focus on integrating all functions of the business into a structured process to effectively anticipate and respond to new market segments and needs. This webinar will explain what it takes to convert these challenges into opportunities so that it’s not a matter of surviving, but thriving.
Views: 295 OliverWight
MaxxERP Pharmaceuticals & FMCG Distribution Business Management Software Demo
Looking for a Complete Pharmaceutical Distribution & Pharmacy Retail Chain Business Management Solution - Try MaxxERP Software - which will not only help you manage your business operations but will even put you on path of rapid growth with clarity & peace. Call for DEMO: +91-9176693166 Key Features ============ Purchase & Warehousing Robust Inventory Management Expiry & Aging Track Orders Management & Pending Track Delivery Challans & Challan Return Tracking Sales Invoicing with Previous Supplied Rate Tracking Profits Reports - Date Wise, Bill Wise, Vendor Wise, Customer Wise, Product Wise Sales Person Incentives Vendor Performance Tracking Multiple Pricelists Vendor Payment Scheduling for Best Discounts Financial Accounting with GST Returns Analytics Smart AI Reports Dashboards CRM & Follow Ups SMS & Email Alerts Mobile Apps Multi-Branch Auto Timely Sync and much more... Call for Detailed Demo: +91-9176693166
Views: 583 MaxxERP Software
HOW TO EARN Rs 50000/- via RCM
“RCM”– The name is synonymous for direct selling in India, with the legacy of loyal consumers in every corner of the country. With its success, the main objective of the organization has always been to transform the lives of people by providing them an opportunity to enjoy financial independence, empower them socially, enabling them with relevant skills and live a blissful life. In our mission to make India Healthy & Wealthy, we have developed a range of daily consumable products in FMCG – Food & Non-Food (Household, Homecare, Personal care, Eatable and Edible products),Health& Nutrition, Fashion& Accessories, Stationary &Travel accessories, footwear categories that are used from “Good Morning to Good Night”. The dream of the founder of RCM is to transform lives followed by a very holistic approach of developing each and every product keeping in mind the main motto of, “health as the vital factor” and keeping the price of every product at “arm's length for every household of the country”. The quality of products is ensured with the sourcing of the finest ingredients from the best manufacturers across the world and State-of-Art technology and highly advanced plant & machinery. “Health & Innovation” – Our highly skilled product Development & Sourcing team have been working tirelessly adding many more wonderful products & categories in this journey. Holistic approach in the overall development of direct sellers associated with the company has resulted in prodigious trust in RCM network, which has a vide and deep reach across India from Kargil to Kanyakumari and Kutch to Kaziranga. All RCM products are made available through an amazing network of 90 depots, more than 7500 exclusive delivery centers that is growing every year. This delivery system is backed up with a robust ERP system, which also keeps each and every Direct Seller updated with real-time smart information of their business activities with RCM. With time, RCM is exploring new avenues under its headship qualities in the E-commerce industry. Complete range of exclusive products is available on E-commerce platform supported by most modern technology. RCM’s latest app facilitates the users to operate their whole business at their fingertips. ---------------------------------------------------------------------------------------------- WATCH MY POPULAR VIDEOS-------#rcm#rcmbusiness#mlm DIRECT SELLING IN KERALA -- By SREEJITH CALICUT, - Rcm Times Kerala Chief editor https://www.youtube.com/edit?ar=1&o=U&video_id=EqkFVhgrcts WHY RCM IS THE BEST OPPORTUNITY https://www.youtube.com/edit?o=U&ar=1&video_id=ISDrC06-_hQ HOW TO EARN Rs 50000/- via RCM https://www.youtube.com/edit?o=U&ar=1&video_id=4M7lW5D_rco RCM PLAN PRESENTATION By SUBHASH PS Peravoor https://www.youtube.com/edit?o=U&ar=1&video_id=9mJhF89sC7I WHAT IS RCM?? Speech By RAJENDRAN M CALICUT https://www.youtube.com/edit?o=U&ar=1&video_id=xPGdFUAXInk #HEALTH#WEALTH#ENJOYMENT#RECOGNITION Via RCM BUSINESS https://www.youtube.com/watch?v=n0vYTFAV9YM COME ONCE STAY FOREVER - RCM BUSINESS Speech by Mr. Sreejith | MALAYALAM https://www.youtube.com/edit?ar=2&o=U&video_id=gBWIHN-Jhyg WHAT IS HEALTH Speech By Mr. Suresh https://www.youtube.com/edit?o=U&ar=1&video_id=bfqY7HUIMLM INTRODUCTION OF RCM By GIREESH CHALAKUDI https://www.youtube.com/edit?o=U&ar=1&video_id=0khNLuq2VUQ ORGANIC FARMING Using RCM HARIT SANJEEVANI https://www.youtube.com/edit?o=U&ar=1&video_id=dA0DMPLikkg FOR MORE DETAILS CONTACT Phone: 8289826310 - JAYAPRAKASH V K (Calicut) PLEASE SUBSCRIBE MY CHANNEL FOR MORE VIDEOS
Views: 9945 Surya Screens
International Business Development Manager
Exciting Managerial position for an experience Sales Manager with broad geographical FMCG exposure.
कैसे एक बड़ी Company अपना Product पूरे देश में पहुँचाती है |  Dr. Vivek Bindra
In this video Dr Vivek Bindra talks about Distribution network in your business. He talks about the advantages and disadvantages of the Distribution Network which will ultimately help grow business. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation. Disclaimer:- The following video is based on researches and case studies gathered from different books, media, internet space etc. Dr Vivek Bindra and the producers does not accept any responsibility or liability for the accuracy, content, completeness, legality or reliability of the information contained in the video. The video is made solely for educational purposes and is not created with intent to harm, injure or defame any person, body of persons, association, company or anyone. This video is not intended to spread rumours or offend or hurt the sentiments of any religion, communities or individuals, or to bring disrepute to any person (living or dead). The viewer should always do their own diligence and anyone who wishes to apply the ideas contained in the video takes full responsibilty of it and it is done on their own risk and consequeces. The material contained in the video cannot replace or substitute for the services of trained proffesionals in any field including, but not limited to, financial, medical, pychological or legal matters. Dr Vivek Bindra and the producers does not take responsbility for any direct, indirect, implied, punitive, special, incidental, or other consequential damages arising directly or indirectly on account of any actions taken based on the video. Dr Vivek Bindra and the producers of the video disclaims any kind of claim of libel, slander or any other kind of claim or suit of any sort. Viewers discretion is advised.
How to Create a Go To Market Sales Strategy
In this video, we will show you how to create a Go To Market Sales Strategy and Territory Growth Plan that is customized to your fit your company's needs. This is meant for any small to medium-sized business. Even companies with only 1 employee!
Consumer Packaged Goods - Product Lifecycle Management made Simple
DescriptioMost PLM solutions are complicated, unwieldy, and unsuitable for FMCG companies. Lascom CPG combines all the advantages of PLM performance with FMCG and CPG Know-How, thus maintaining simplicity, flexibility, and scalability in a fully integrated, cost-effective end-to-end solution. Lascom CPG is the long term strategic approach to increase speed to market while managing quality and reducing risk, thus placing your organization with a competitive advantage. http://www.lascom.com/solutions/plm-software-food-and-beverage/
Views: 562 Lascom
Compelling Selling Propositions for FMCG Suppliers
Caryn Gillan, Director of Category & Insights at Bridgethorne, explains why FMCG supplier need a compelling selling proposition that demonstrates the category opportunity based on consumer and shopper insights in order to get products listed by retailers. In addiition to New Product Development & New Listings, such Selling Propositions can also be used for defence against delisting or distribution loss or selling initiatives and new concepts.
Views: 138 Bridgethorne
The future of consumer products | Somnath Meher | TEDxEMWS
The avid consumer is one who both buys and uses products on a day to day basis, but the needs of said individuals are growing faster the new products are coming out; Somnath Meher talks abut the future of entrepreneurship, and its vital role in the world to come. Somnath is the Co-Founder and CEO of Witworks, a collaborative invention company that makes new products conceived/designed by real people, who form a part of its online community of inventors. Somnath, along with 2 other alumni of IIT Kharagpur, started Witworks with the aim of revolutionizing the way consumer product development is seen, and promote a culture of invention across the country. Somnath quit his job at Google and turned down a coveted MBA admit to start this venture. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 3406 TEDx Talks